Episode 606

Remember the good old days when parents were protesting against Dawson's Creek's "sexual frankness?" Pacey is sleeping with his teacher! Jen said penis! Dawson admitted to "walking his dog" to Katie Couric! (Okay, that last one is actually kind of traumatizing, but for entirely different reasons.)  Well, it's no revelation that we are now a far cry from the tame raciness of the 90s: sex, drugs, and rock and roll are all the Network Formally Known as The WB can talk about.  Until today, I might have argued that 90210 and Gossip Girl were leading the pack in showing Mothers Against Dawson's Creek who's boss.  And then I saw the commercial for Vampire Diaries - one phrase, two words, three syllables -- immeasurable implications:

CATCH VD.

What I find most fascinating about this slogan, other than its undeniable brilliance, is the fact that most of the demographic that watches Vampire Diaries probably had to Google "VD" to get the double entendre, yet every adult who would be mortified by the implication doesn't even have to think twice. I think Perez Hilton put it best (if I had a nickel for every time I heard that...) when he said: "And the Parents Television Council loses its mind in 3…2…1…"